Before you file paperwork or tell anyone you're running, ask yourself these 10 brutally honest questions.
They'll save you from costly mistakes and help you know if you're truly ready.
You'll learn:
How to know if your "why" is strong enough to sustain you
The real time and money commitment (no sugarcoating)
Whether you're running for the right office
How to identify your unfair advantage
What skeletons will come back to haunt you
Perfect for: Anyone in the "should I actually do this?" phase.
Winners start early. Losers start six months out and wonder why they can't gain traction.
This timeline shows you exactly what to do and when, from 18 months before Election Day through your victory (or next steps if you lose).
You'll learn:
Month-by-month action items and goals
Realistic fundraising targets for each phase
Time commitments that actually work with a full-time job
What "good" looks like at each campaign stage
Budget breakdowns for different office types
Perfect for: People who've decided to run but don't know where to start.
Print this out. Check off each item as you complete it. Miss more than 10 of these, and you're probably going to lose.
This is the comprehensive checklist that covers legal, fundraising, messaging, voter contact, and organization.
You'll learn:
Legal requirements you can't skip (filing, finance reports, compliance)
The fundraising activities that actually work
Voter contact tactics that win elections
How to build and manage your team
Common mistakes that sink first-time candidates
Perfect for: Active candidates who need a tactical roadmap.
Short, useful emails on candidates, trainings, and ways to help.